CONNECT

info@breakthroughcampaigns.com

Santa Monica, CA   |   310.299.8666

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WHAT WE DO BEST

Winning
Campaigns

We’ve worked with campaigns from school board to President, in crowded blue primaries and deep red states. Our ballot initiatives practice has helped expand Medicaid, raise the minimum wage, reform criminal justice, and protect voting rights.

Crafting
Narratives

We have unparalleled expertise developing both broad-based and issue-specific narratives. A narrative is more than messaging, it’s the “story of your values.” A narrative informs all your organization does and says – and a strong narrative can change how the debate gets framed.

Reaching
Key Audiences

When an audience is harder-to-reach, that’s often a good sign they’re especially important to hear from. We’ve done extensive research with key audiences for progressives - low-propensity and unregistered voters, women from all lifestages, LGBTQ+, Black, Latinx, AAPI, and Native American voters, and young people from Millennials to Generation Alpha.

HOW WE DO IT

 QUALITATIVE 

Online journals that provide unparalleled candor, depth of exploration, and richness of insight.

Focus groups that draw out opportunities and obstacles clients face, and the emotional reactions and body language of target audiences.

"Jury-style” groups that give you a real-time window into how voters formulate arguments and change their minds.

 QUANTITATIVE 

Benchmark and viability polls to lay out a path to victory.

Message and attack-response tests to give you a robust and detailed toolkit for that path.

Tracking for when you need to update strategy – coupled with a willingness to tell clients when tracking isn’t really needed.

Ad testing designed to understand why something works or misfires– so you don’t settle on “safe” because the great got tossed out along with the bad.

 CONSULTING 

Message training for you and your staff.

Handbook creation to distribute to coalition members or other organizations with aligning goals.

Ongoing integration services to help keep every move you make grounded in the data.